OUR BLOG

Every TikTok creator, from budding influencers to established internet personalities, constantly seeks ways to amplify their reach, engage more deeply...

JOB: Part-time Freelance TikTok Live Presenter Freelance Presenter Company: Wesconnex Part-time Freelance position (Evenings, Saturdays and Sundays) with potential for...

The big question to begin this blog is ‘what is influencer marketing?’ now at a fundamental level, influencer marketing is...

Social media never fails to surprise us marketers. Just when you think one platform has managed to monopolise the space,...

It’s a surprising fact to many marketers in the UK, that the average UK citizen watches 17 minutes of TV...

From Pampers to Dolce and Gabbana, from ASOS to Marks and Spencer there is a long list of Western brands...

At the heart of many western companies is a relentless and unending focus on understanding the consumer. All business strategies...

Across the world approximately 30,000 products are launched every year, for any brand standing out in this ocean of choice...

Market Entry A simple direct entry strategy for products into mature markets in Europe can prove to be very expensive...